How To Add H1 Tag In Blogger For Better SEO

 LAST UPDATED ON MAY 19TH, 2019

Looking for How To Add H1 Tag In Blogger for better SEO? here you will learn about how to optimize your blogger blog with H1 tag for better SEO (Search Engine Optimization) result of your blog in search engines (like Google, Yahoo, Bing, etc.)

If you also want to add H1 Tag in your blogger template then read continue and learn the easiest way for how to add H1 tag in blogger template.

Table of Contents

Why H1 Tag Is Important For Blogger?

Generally, there are total six types of Heading tags <H1>,<H2>,<H3>,<H4>,<H5>,<H6>, Heading tags are very important for any website. everyone wants to improve popularity and search ranking of their website, h1 tag is better than h3 tags for post titles so h1 tag helps them to improve their website’s performance and ranking.

Recently Search Engines give more priority to H1 tag post titles for better SERP (Search Engine Results Page) and website ranking, in WordPress themes/templates already post titles are optimized with H1 tag but in blogger template generally post titles are optimized with H3 tag which is not even better for good SEO and website ranking, so that it is very important to add H1 tag to blogger template.

How To Add H1 Tag In Blogger For Better SEO?

Before adding H1 tag in blogger template, I highly recommend you to take a full backup of your current template, so if anything occurs wrong with your current template then you can restore it. now follow my steps carefully to add H1 tag in blogger for better SEO and improve website ranking, don’t panic it’s very easy to add h1 tag in blogger,

• Step 1

First Login with your Gmail account and open your blogger blog, and go to “Template” section, click on “Edit HTML” and press CTRL+F and search following code in the template editing area.

<h3 class='post-title entry-title' itemprop='name'>
<b:if cond='data:post.link'>
<a expr:href='data:post.link'><data:post.title/></a>
<b:else/>
<b:if cond='data:post.url'>
<b:if cond='data:blog.url != data:post.url'>
<a expr:href='data:post.url'><data:post.title/></a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h3>

after finding it change all h3 tags with h1 tags and click on save the template. now your template is optimized with the h1 tag for your “post title”. If you are unable to find this above code then close your template editing area and again open Edit HTML and press CTRL+F and try to find only ‘post-title entry-title’ then definitely it will show you all the above code and now you can easily change all of the h3 tags with h1 tags.

• Step 2

Step1 about added an h1 tag for the post title tag, now again go to Edit HTML and find below code for “site title” by pressing CTRL+F.

<h1 class='title' style='background: transparent; border-width: 0px'>

after finding the above code change all h1 tags with h2 tags, that’s it! now click on save the template.

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After following both above steps, your template’s “Post Title” is customized with an H1 tag and your “Site Title” is customized with H2 tags, you can see changes in your desktop browser by pressing CTRL+U. to check your changes go to your website and open a post in new tab then press CTRL+U.

What To Do After adding H1 tag in Blogger Template

After customizing your template with h1 tags your fonts and title colors will be changed, if you want your old colors back then simply go to template editing area and change h1 tag’s CSS (Cascade Style Sheets) code.

After a few days or after crawling your blog post you can see your changes in SERP (Search Engine Results Page). as we see how H1 tags are important for any blogger blog or website, then if you want, you can add h1 tags multiple times in your home page or a static page, but never use h1 tags to post body text or any non-static page otherwise it gives bad experience in SERP (Search Engine Results Page).

Conclusion

The post was about How To Add H1 Tag In Blogger For better SEO and website ranking in search engines. here you’ve learned about how to customize your blogger template’s Post Title and Site Title with H1 and H2 Tag, If you find this article helpful or you are still unable to customize your blogger with H1 tag then do comments, I’ll try to help you.

Long Tail Keywords Targeting – Best SEO Technique for your Blog

 LAST UPDATED ON JUNE 9TH, 2019

A set of the keyword (at least 3 to 5 words) used by SEO practitioners to optimize a blog or website for search engine users who use long tail keywords to streamline their search queries. A recent study suggests that long tail keywords consist of 72% of search traffic and the head terms only 28%.

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What is Long Tail Keywords

Long tail keywords are multi-word keywords that are highly specific and extremely narrow in focus.

The term ‘ long tail ’ was coined by Chris Anderson in 2004. SEO practitioners and webmasters all over the World are concentrating more on long tail keyword targeting to capture the huge traffic with a potential of higher conversion.

image: Seopressor

Suppose, you have your website for – New York Pizza Center. If you optimize your landing page for New York pizza only by using the keyword New York pizza in the URL, page title, H1 header and adding a Google Map for New York Pizza Center then you are definitely not competing for long tail search traffic. Thereby losing vital customers. From the long tail SEO point of view, you have to add more information about the variety, ingredients, any discounts, home delivery information, etc.

Top 5 Benefits of Long Tail Keywords Targeting

Long tail keywords targeting or optimization has greater benefits than its counterpart broad ones or head-terms.

Long tail keywords search constitutes 70% of the total search performed on major search engines like Google, Yahoo and Bing, and the so-called head-terms the rest 30%.

Even a trend of ultra-long tail keywords optimization has emerged in recent times due to the various advantages it offers.

Getting on the first page of Google for a long tail keyword is much easier than a broad keyword. That doesn’t mean you can’t rank higher in search engines for a single keyword related to your niche. It can be achieved, but with a lot of effort.

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1. Higher conversion rate

Here the intention of the web-searcher is highly focused or specific.

By typing the targeted keywords in the search engine box – the query becomes either a transactional or informational-cum-transactional. With highly targeted traffic, the conversion rate is high.

On the other hand, broad terms (head-terms) attract raw traffic, which is mainly informational (queries) in nature.

2. Low competition

The competition is very less for long tail keywords search.

Although the overall search percentage is 70%, each long tail phrase attracts very less volume of traffic with less number of competing websites.

It’s wiser to rank at the first position on Google, with less traffic, targeting long tail keywords; instead of ranking at 11th position (2nd page) for a broad and popular term with less-targeted traffic.

EXAMPLE: Checkout the below Google search for the term “WordPress themes” and “Premium WordPress Photography Themes.”

A Google search for the term WordPress Themes shows – one billion fifty million+ competing websites. Despite a high competition, the traffic is usually raw, informational in nature and un-targeted.

A Google search for the long tail phrase Premium WordPress Photography Themes shows only 24 million+ competing websites. Which is comparatively less with well-targeted traffic.

3. Easy content creation with expertise

Content creation becomes very easy when you focus on a specific topic within a niche. Not only it becomes in-depth, but also it shows the expertise level of the author.

As search engines love quality content – it ranks higher in search results. Long tail keywords targeting for content marketing has tremendous potential in SEM (Search Engine Marketing).

4. Greater chances of getting back-links

As the topic becomes narrow and focused, more and more readers (targeted) like it. They (webmasters and bloggers) usually share the article with their readers by linking, if they find it valuable.

An in-depth article with well-targeted long tail keywords acts like a link-bait. And it is used as a link building strategies by quite a lot of SEO practitioners.

5. Social media benefits

Targeted traffic means more Facebook likes, Tweets and Stumbles.

The number of social media sharing sends a +Ve ranking signal to search engines, resulting in higher ranks in the coming days. Thereby sending more traffic and more sharing. It acts as a vicious cycle.

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Tools available to find long tail keywords

• Google AdWords Keyword Tools
• Bing Keyword Research Tools
• Semrush – Advanced Keywords and Competitors Research Tool
• UberSuggest – Free Keyword Tool by Neil Patel
• Keyword Shitter
• Keywords Everywhere

You can use the search engines for related or long tail keywords suggestion. Simply by typing a keyword, the search box shows a set of related keywords in a drop-down. After obtaining a good set of keywords related to your niche, you should optimize your web page or blog by following various SEO techniques.

Newbie bloggers and webmasters should effectively use the long tail keywords in the initial phase for SEO ( Search Engine Optimization) of their blog posts and websites for better traffic and conversion.

Is SEO Dead in 2019 – A Tale about What SEO Specialists Are Up To Now

 LAST UPDATED ON MAY 23RD, 2019

SEO is not standing still. Like everything else, search engine optimization is changing, and over the past few years, this process has accelerated noticeably. Every year, the algorithms become smarter (at least they say so), the methods that brought a good result yesterday did not work today, others only harm.

One of the most critical changes in 2018-2019 was the introduction by Google of the mobile-first algorithm and the resulting urgent need for a mobile version of the website. Also, if before the mobile version was “very desirable,” now it has become highly mandatory. However, the overall methodology essentially remains the same. These are all the same, “three whales” – technical optimization, content optimization, and increasing the link mass. However, every SEO-person has an opinion on how it should work.

The digital marketing environment is changing rapidly, technologies, user interests, and their expectations are changing. And those who continue to adhere to the “classical” (read outdated) approaches to business will ultimately hopelessly lag.

Today, an SEO specialist must not only select keys, write texts, purchase some obscure links, but also know the basics of marketing, programming, and design. Search for free or “semi-free” niches. To work with new types of requests, where there is still not all clogged with significant players. Template actions work less and less efficiently, which means it is time to experiment in search of better solutions.

Great attention should be paid to the details: page load time, image size, and code optimization. Forget about outdated methods like spamming, cheating behavioral factors, running through profiles/directories, and so on.

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1. Improve usability

Today, Google provides answers without having to click on the website itself. And tomorrow, the search engine will make sure that it does not leave at all, will allow you to view the contents of the site, even without transition. Therefore, it is worth thinking about improving navigation, elaboration of details, enhancing the convenience of a web resource right now. After all, the user wants to view the website as a journal, without a tedious search and boring reading. Convenient, understandable, comfortable.

Every day there is a considerable amount of new web resources; users are becoming more sophisticated and picky. Leave the website if they are not satisfied with the design or download speed.

There are several apparent actions for UX optimization:

• In-depth internal optimization (up to each page). Look from a regular user on the pages of your website;
• Improving website loading speed. And here we are talking not only about the cherished numbers in Page Speed ​​Insight but about the real speed and ease of the website;
• No pop-up windows and aggressive, intrusive advertising;
• Mandatory presence of an adequate mobile version.

2. Focus on clusters, not on individual keywords

One, well-structured page, can be ranked immediately by hundreds of queries — no need to create pages for each request.

check below keyword cluster list of the real world example of this life coach spotter post

Image: Moz – Keyword Cluster

3. Variability in link building

I would call this process differently – the dissemination of information about your services. Ideally, use several approaches at once: publication of articles and participation in discussions.

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At first, I recommend writing valuable materials for yourself and trying to negotiate with the websites. Many are ready to publish a fascinating article for free. Regarding participation in discussions. This process is now called Crowd Marketing, and it is past comment spam.

I recommend creating accounts on relevant websites and genuinely participating in various discussions on blogs and forums. The link that you leave in the comment to be as natural as possible. To comment itself lost its meaning without this link.

4. External optimization

External links you still need. But it should be understood that only one quality link with traffic is more critical and more effective than 1000 dead. Overall, external optimization is about 40% of all success.

It is desirable to achieve such an effect so that your materials on the website themselves began to be distributed on social networks and other websites. After all, external optimization is not only about links, and it is also SERM, social factors, and some other parameters. Focus on building an exciting project, and no external links will be needed.

5. Voice search

This is no longer the future, but the real search engine optimization. Every year, voice search is becoming increasingly popular. For example, Bright Local studies have shown that over the past 12 months, about 58% of consumers used voice search to search for information about companies and products.

The primary task here is getting into Featured Snippet. And this is all about the quality of the content. Extended snippets and the fruitful result is a topic for a separate article.

6. More attention to the mobile version

Most requests in 2018 were introduced from mobile devices. To be precise, according to Statista, the share of the mobile search was 52.2%.

Yes, these figures vary depending on the niche; for example, in the B2B segment, the desktop still leads. But, we have to admit that the vast majority of industries receive massive traffic from mobile devices. It was the reason for the introduction of the Google Mobile-first index. It is evident that in 2019, you need to make every effort to create a high-quality mobile version.

Practical tips:

• Minimize the number of pop-ups. They enrage everyone on the desktop, and mobile users all the more;
• The website should be not only portable but also finger-friendly. Make sure that the mobile version of the site is conveniently scrolled and users fall into all the elements.

7. YMYL (Your Money or Your Life)

The next update of the YMYL filter in August last year led to a significant decrease in positions and traffic for many websites in the medical, financial, and healthy lifestyles. And only a few of these positions and traffic later restored. Google requires content for YMYL pages to be written by experts.

Therefore, the search engine treats such websites with special care. This clearly shows the trend for other topics: If you have content written on your website that has no value, or even worse, content that can harm the user, such pages will fall out of search results. I have already encountered many resources that have been affected by this update. Traffic collapsed dozens of times.

8. In-depth and constant analytics and analysis of competitors

Constant analytics will help to clarify which methods of promotion provide the most significant result. And what is also essential, you can see the low, competitive keywords for which your competitors receive traffic.

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Why do we need to analyze competitors?

The answer is simple – to understand how things are in a niche, to find non-obvious points that are important for a given, specific subject, will plunge deeper into the interests of the client. This topic will always be relevant as long as there is a competitive offer on the market.

Perfect SEO specialist 2019

Today, an SEO specialist is a universal soldier, and he must know marketing well, understand design and programming. He keeps abreast of not only search engine optimization, but also other areas. And if necessary, go beyond the usual solutions. Has the following skills:

• Has a deep understanding of the principles of the search engine and the basic techniques of promotion;
• Able to work with search engine optimization tools;
• Has the skills of UX\UI design and understanding of the principles. Can quickly throw a prototype;
• Has basic programming skills. He is friends with HTML, he can make changes to the code himself. Deals on an equal basis with a software specialist;
• Has the powers of a project manager. Formulate and correctly compile the TK for a copywriter, programmer, designer;
• Understands the basic principles of sales;
• Analyst. Regularly analyzes the situation in the field and the market as a whole.

Instead of a conclusion

The profession of the SEO specialist will continue to evolve, as well as the scope of search engine optimization in general. In my opinion, the ideal SEO specialist is a project manager with a deep understanding of the principles of search engines. Since the main task was to create a useful and exciting website for users.

In 2019, the potential of SEO is still huge from a commercial point of view. But, every year, valid promotion becomes more difficult, requires more skills and resources.

Today, SEO is no longer just text, links, and keywords. Search engine optimization requires extensive work to improve the website. That is why many companies are willing to pay for promotion in 2019 more. SEO is not dead, and it only took a new dimension. And the right promotion strategy has become more critical than ever.